Job vacancy E-Commerce Manager

Luxurious fashion designer based in Lebanon is looking for E-commerce Manager to handle the below.

Responsibilities:

• Develop strategies to increase brand awareness and uplift the image of the brand in general.
• Develop and implement a concrete, crisp marketing strategy that is specific to the fashion industry and based on leading practices for B to B and B to C sections of the business.
• Communicate with international stores to organize events/trunk shows.
• Collaborate with PR agencies and Press (dressing celebrities, press releases…).
• Improve and manage company branding, increase client engagement and communications..
• Develop customer satisfaction and service after sales strategies
• Maintain the content, flow and look/feel of the website by working closely with the graphic designer and website developer.
• Conceptualize and implement the paid and organic social media communications including the key word research, hashtags by working closely with sales and the digital agency that runs the ads..
• Analyze Keywords, KPIs and Metrics of competitors.
• Build and utilize advanced campaign reporting to derive actionable insights and learnings to apply across channels.
• Prepare and present weekly reports and analyze with the team KPIs such as Customer acquisition cost,.
• Sales conversion rate, pages visited, Landing pages, Bounce rate, Revenue by traffic source, Cost per purchase, Minutes spent on website…

Communication, Social Media and Ads Management.

• Plan and Manage all social media pages: Instagram, meta, twitter, TikTok, snapchat, Pinterest, YouTube, LinkedIn, google, (posts, likes, reach, competitors benchmark) excludes posting and community management
• Implement Email marketing and analyze results
• Coordinate with ads expert in creating campaigns to generate sales and generate engagement and reach including google ads.
• Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
• Evaluate our target customers to identify the social media channels that would provide the best opportunities for customer engagement.
• Develop Retargeting strategies.
• Calculate the return on ad spent and compare it with the industry average..
• Perform SEO audits through communicating with the web developer

Note: The person is not responsible for posting the ads but assessing and tracking the success through insights and reports.

Requirements:

Bachelor degree in Marketing/Advertising or any related field

previous experience in fashion industry is a must.

Location: Sed el Baouchrie

You’re welcome to connect with the Consultant via cynthia@businesslobby.net or on +961 76 173 717