About the product
Big Data will continue to be an all-powerful and overarching topic among business planners and marketing strategists.
As businesses realize that customer behavior and usage data is pivotal for leveraging their overall performance and profit, more businesses will adopt Big Data policies and data acquisition and integration technologies.
Customers who are no longer repeatedly bombarded by the irrelevant advertising messages will be the biggest impact of data integration in marketing. Instead, with accurate data, the messages will be more focused, contextualized, and relevant.
As businesses realize that customer behavior and usage data is pivotal for leveraging their overall performance and profit, more businesses will adopt Big Data policies and data acquisition and integration technologies.
Customers who are no longer repeatedly bombarded by the irrelevant advertising messages will be the biggest impact of data integration in marketing. Instead, with accurate data, the messages will be more focused, contextualized, and relevant.
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