MOBILE

Today, mobile has become the most popular and rapidly proliferating multi-functional digital device with a huge impact in digital marketing. The first thing many people impulsively do before going to and getting out of bed is browse through their mobile. They tend to spend more of their time on mobile -for from locating the shopping facilities to providing social media recommendations- than any other device which has made mobile an attractive marketing platform. As a major driver of the new trends like social, programmatic, and native marketing, mobile is going to have a huge multiplier effect in the marketing campaigns in 2015. Meanwhile, what is equally important about mobile is the generation of the user data which is becoming a new gold mine for marketing