SOCIAL MEDIA

About the product
In the brief span of about a decade, social media has revolutionized marketing globally. Today, social media has become a synonym of a powerful marketing tool. In the last few years, it has successfully implemented some innovative experiments, including the streaming of highly personalized ads and contents. 2015 will see an increased ability of the social media sites to use customer data in carrying out user sentiment analysis and tailor their ads accordingly. Additionally, with social media, businesses will grow their social listening capabilities, which will make the readjustment of the marketing strategies in the real time possible. With the introduction of the buy buttons, social marketing will inter into the era of social shopping.
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TBD
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