Job vacancy FMCG Sales Manager (Kenya)

Business Lobby Talent Management
Nahr el Mott, Dora, Beirut
  +961 1 881088
  +961 3 270 770

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Job Type
Job Status
Full Time
17 November, 2022
Job Title

FMCG Sales Manager (Kenya)

Job Presentation

A leader in high quality food and beverages production, with Worldwide operations, is recruiting an FMCG Sales Manager for Kenya:

Job Description:

• Achieve annual sales targets by ensuring customer orders are placed and shipped on time.
• Joint preparation and agreement of annual business plans with customers to deliver sustainable business growth.
• Update forecasts periodically based on market performance and adjust plans to achieve results.
• Continuously optimize pricing structures relative to changes in competitive positioning.
• Prepare, monitor and execute advertising and promotions plans within approved budget.
• Prepare and follow through on channel and category plans to effectively defend and grow revenue
• Ensure all necessary financial instruments are in place ahead of order placement and shipment.
• Follow up rigorously for on time payment against customer invoices and the reconciliation of accounts.
• Follow up, process and settle all customer debit notes in a timely manner.
• Provide customers with the required materials and guidelines including planograms, point of sale and new product launch briefs for excellent trade execution across our products and categories.
• Work closely with customers to build effective coverage and product distribution across key trade channels.
• Effectively grow categories by identifying, planning and effectively executing new product and revenue driving opportunities.
• Ensure stock guidelines are adhered to both trade level and customer level applying continuous stock
• Bring back knowledge of competitor activity, trade insights and market intelligence to help develop plans to win.
• Work closely with customers to create effective category, product and execution plans with key trade customers.
• Establish and maintain clear business parameters existing customers across markets.
• Build and develop effective customer relationships through frequent contact and market visits.
• Act both internally and externally as the face of the customer working cross functionally to execute effectively.
• Keep abreast and highlight the impact of any legal, regulatory or trade barriers that may arise.
• Coordinate, coach and train internal and customer teams to effectively execute agreed plans.
• Report back to the company on any significant customer or consumer queries requiring support in resolution.


• A Bachelor’s Degree in sales, marketing, business administration, finance or relevant field.
• A minimum of 2-4 years’ experience in a similar position, in the fast-moving consumer goods industry.
• Fluent in French, English and Arabic
• Proven results in delivering sales targets, working with distributors and the management of supply chain or export will be essential.
• Customer Relationship Management
• Export Management
• Category and Channel Management
• Advertising & Promotion Planning
• Value Chain Pricing
• Commercial Business Planning
• Route to Market
• Financial Instruments & Reconciliation
• Negotiation
• Trade Marketing
• Advanced computer skills
• Attention to detail
• Drive for results
• Action Orientated
• Relationship Building
• Influence and impact including conflict management
• Building the brand
• Planning and Organizing
• Monitoring and Measuring


• Gross Yearly Package, between € 53,400 and € 64,800
• Yearly round trip ticket provided
• Medical Insurance provided (for self and family)
• Bonus equal to 25% of the yearly salary, based on performance

Job ID
Company Type
FMCG Industrial / Manufacturing Production
Job type
Open position
Sales Manager/Supervisor/Area/Regional
Job Title
FMCG Sales Manager (Kenya)
Business Administration/Management Finance Marketing
Bachelor’s Degree
Experience Level
2 or 4 years
Arabic English French
Valid Till
17 Jan, 2023

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